Jump to full transcript. Below is the control page. Knowing the pain points of your audience and the things that are on their mind can help you better position solutions to get them to convert.
DeWalt wanted to test various calls-to-action with the goal of driving more visitors to vendor landing pages and increasing the purchase of power tools.
There is a lot of detail work from the Dev end to ensure there are no validity threats if the page doesn't work, or if Firefox isn't tracking. It was struggling with its original site design which featured a bare bones design no graphics or testimonials to enhance trust with visitors.
Whiting said McGlaughlin uses the maxim, "a camel is a horse designed by committee," to remind the research team to look at the whole picture when designing a treatment. Choose treatment options with audience vote Shortly after 9: The online voting platform sped the voting process up and made Landing page optimization case study easier to determine a winner.
DeWalt wanted to test various calls-to-action with the goal of driving more visitors to vendor landing pages and increasing the purchase of power tools. It also offers ancillary products for dental, vision, cancer, heart attack and stroke.
The company sought to optimize the existing page and create a template from which it could create more custom experiences for the user. DeWalt wanted to test various calls-to-action with the goal of driving more visitors to vendor landing pages and increasing the purchase of power tools.
From that hypothesis, they designed two treatment landing pages and launched an experiment. Read it Now 4. As a result, the variation yielded a The original checkout page contained the same headers and footers as the rest of the site.
Whiting said, "In the way the voting went, there was a possibility that the headline that won and the selected call-to-action would not match up. This approach helps with employee satisfaction and engagement as well.
Here is one of the test pages that has the CTA in a prominent position on the page. Full case study here The Takeaway No matter the situation, small words count. To reduce friction in Step One, the company kept only the single most significant field to match prospects with a dentist zip code and moved other vital forms into the next steps of the funnel.
Below is the new version without the big secure image: Humanizing the brand added appeal and visualizing the agents reduced anxiety Knowing that they were going to be speaking with a friendly agent may have helped them visualize how the conversation would be and reduced their anxiety.
Full case study here The Takeaway When you have an established brand that your audience is familiar with, a long engagement tool like a video can serve as a distraction.
However, its struggle was with gaining leads from PPC campaigns.5 Landing Page Case Studies: The How and Why Landing page optimization is all about testing and tweaking - sometimes making huge changes and sometimes the smallest details.
But what happens when you run out of optimization hypotheses? Testing and optimization can be done incrementally, by testing details on a webpage or email. Or, the approach can be more radical, by creating a distinct treatment from scratch. This case study offers both, but centers on a product landing page with a dismal conversion rate.
The testing team completely rethought the site design and pitted the two pages. Check out these 12 amazing conversion rate optimization case studies from brands that'll change your mind! Not convinced about conversion rate optimization? After analyzing their landing page, they decided to test a new form copy to replace their generic one.
Here is the control page. Home Digital Marketing Landing Page Optimisation A Case Study I have no idea what she has to do with landing page optimization.
But she came up in a search for it, and shes extremely pretty. Today’s Case Study: The Reasoning and Strategy Behind Optimizing Two Email Capture Landing Pages It’s that last question (what was the thought process?) that I’m going to lay out step-by-step in today’s case study.
Landing Page Optimization: 57 guides, case studies, examples and experiments to help you increase conversion and sales Email Marketing: Landing Page Testing Less Popular But More Effective Landing Page Optimization: How The New York Times Generated A 1,% Cumulative Conversion Gain.Download